This Cookie Policy explains how Wayfare Travels uses cookies and similar technologies on wayfaretravels.co.uk, and the choices available to you. It should be read together with our Privacy Policy.

1. What cookies are

Cookies are small text files placed on your device when you visit a website. Similar technologies (such as browser local storage) work in the same way. They help a site function, remember your choices, and understand how it is used.

2. How we use cookies

We keep our use of cookies to a minimum and group them into two types:

• Essential — needed for the site to work and to remember your cookie choice. These are always on and do not require consent. For example, we store your consent decision so we don’t ask you on every visit.
• Analytics (optional) — help us understand which pages are popular and how to improve the site, using Google Analytics 4. These are only set after you select “Accept” on our cookie banner. If you reject them, no analytics cookies are placed.

3. Cookies we use

• wayfare-consent (essential, stored in your browser) — remembers whether you accepted or rejected analytics cookies.
• _ga, _ga_<id> (analytics, set by Google only after consent) — used by Google Analytics to distinguish visitors and measure usage. Typically expire up to two years after your last visit.

4. Your choice and how to change it

When you first visit, our banner lets you Accept or Reject non-essential cookies. You can change your mind at any time by clearing this site’s data in your browser, which removes your saved choice and any analytics cookies and lets you choose again on your next visit.

5. Managing cookies in your browser

Most browsers let you view, block or delete cookies through their settings. Blocking all cookies may affect how this and other websites work. Help pages for Chrome, Safari, Edge and Firefox explain how to manage cookies for your browser.

6. Third-party cookies

Where you consent to analytics, Google sets cookies as a processor on our behalf. Google’s use of data is described in its own privacy and cookie policies on google.com.

7. Changes to this policy

We may update this Cookie Policy as our site evolves; the latest version is always shown here with its date.

8. Contact

Questions about cookies? Email bookings@wayfaretravels.co.uk or call +44 7988 515953.